This book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable customer potential - to the goal: closing the sale. The author points out all the construction sites and detours, such as objections or tactical price negotiations, but also shortcuts, such as recognizing early buying signals. After all, the sales process always follows a clear structure, and knowing this structure, practicing the appropriate techniques, and applying them again and again can lead to noticeably more sales. A compact and easy-to-read book, peppered with personal experience reports from sales and media professional Ricky McKenna, whose tips will help you achieve ambitious sales goals even in difficult economic times.

Find Medical Billing, Coding, and Reimbursement by Loretta Lea Sinclair in Paperback and other formats in Business & Economics > Home-Based Businesses.

Ada is the programming language of choice for high integrity software systems and is used extensively in industries such as transportation and aerospace. Special features of the book include: Object-oriented programming, concurrency, and embedded and real-time systems are emphasized. Ada for Software Engineers explains the language concepts and the terminology of the standards document, the Ada Reference Manual (ARM). Extracts from the ARM are used throughtout and there are extensive cross references to the ARM. A comprehensive glossary and technical quizzes assist the reader in developing the ability to use the ARM as a practical reference. Comparisons with familiar languages like C and Java are given to facilitate the transition to Ada. The features of Ada 2005 are used routinely, but they are carefully identified, so that programmers using Ada 95 will also find the textbook useful. The companion website contains the full source code of nearly 100 case studies and 100 technical quizzes.

IFIP's Working Group 2.7(13.4)* has, since its establishment in 1974, con­ centrated on the software problems of user interfaces. From its original interest in operating systems interfaces the group has gradually shifted em­ phasis towards the development of interactive systems. The group has orga­ nized a number of international working conferences on interactive software technology, the proceedings of which have contributed to the accumulated knowledge in the field. The current title of the Working Group is 'User Interface Engineering', with the aim of investigating the nature, concepts, and construction of user interfaces for software systems. The scope of work involved is: - to increase understanding of the development of interactive systems; - to provide a framework for reasoning about interactive systems; - to provide engineering models for their development. This report addresses all three aspects of the scope, as further described below. In 1986 the working group published a report (Beech, 1986) with an object-oriented reference model for describing the components of operating systems interfaces. The modelwas implementation oriented and built on an object concept and the notion of interaction as consisting of commands and responses. Through working with that model the group addressed a number of issues, such as multi-media and multi-modal interfaces, customizable in­ terfaces, and history logging. However, a conclusion was reached that many software design considerations and principles are independent of implemen­ tation models, but do depend on the nature of the interaction process.

Find Software Project Management for Dummies by Teresa Luckey in Paperback and other formats in Computers > Desktop Applications - Project Management Software.

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